LSU Alumna AnnaBeth Scarle Guillory (2007 BACH AG) launched the BeautyFindr app in March 2024, bringing a new approach to making beauty appointments to life. The new app BeautyFindr and its ever-growing platform are breaking the mold, bringing a new approach to making beauty appointments to life. .png?width=318&height=233&name=Screenshot%20(4).png)
Guillory (2007 BACH AG) came up with the concept of the app in 2016 when she co-founded Blush Co., a blow-dry and beauty brand. While establishing that brand, she asked the simple question: “What is a way to connect to a larger clientele?”
“It dawned on me at that time that there wasn't a platform where people can make a request for beauty services and go out to a large network,” Guillory said.” Fast forward to 2018, I was going to take my maternity pictures and they called me saying the stylist was sick and canceled. So, then I thought, ‘now what?’”
In 2023, Guillory decided to take the chance and create the app, with the help of another LSU graduate. Recently, she won first place in the @curateforwomen pitch competition and was awarded $10,000 to invest in BeautyFindr.
“People say, ‘this is genius’,” Guillory said. “‘Why has this not existed before?’ This is such a luxury just how fast it is. They put in a request and quickly people respond to them. They can make appointments last minute. So, it's convenient and easy to use - the actual application is so user-friendly.”
Both professionals and clients use the app. Clients can pick their desired service, and any professional with an opening for the time, whether within the week or the hour, can accept them.
“The main categories are hair, makeup, permanent makeup, lashes, spray tans, and skin,” Guillory said. “It is very broad with a number of services you can book both for men and women. For example, there's coloring, cuts, hair treatments, styling for blow-out up-dos, half-ups, even wig fittings, and hair extensions.”
As of January, more than 1,800 people have used the app, with 619 services requested through over 100 businesses/professionals on the platform, generating more than $11,000 in revenue (Based on the starting price for the service and not including any upgrades once the client is on-site). While the majority of businesses are located around the Baton Rouge region, the app now covers businesses across six states and 16 cities.
Guillory said that when you are creating an app, you have to be very specific about how it functions.
“When you're going through the logic of creating an app, if not this, then that, and then really thinking through what's the endgame. How do I want the user to finish in the end? What does that look like along the way? You really must be clear as to how you want that to look.”
The BeautyFindr app is currently available on the app store for IOS, and Guillory hopes to make the app available to Android devices soon. For more information visit beautyfindr.com.